I'm working on a new website, but in the meantime...
We find ourselves on the precipice of an entirely new media landscape, where the value of content is driven less and less by how it's made, and more by what it delivers. Throughout my career, I have held tightly to the mantra of 'Message over Medium', leveraging whatever tools most effectively serve the ends, while pivoting my way through the means.
This pattern of engagement has exposed me to the core unifying principles that exist within creative systems, giving me a voice that can define where content transcends its context--or where content falls short of its context entirely--at a granular level.
Familiarity with each ebb in the creative flow, from doodle to delivery, has helped me to understand where an idea is at in its lifecycle, and how to scale it to meet the demands of its potential audience. Maintaining an eye for nuance, novelty, and craftsmanship, I can tell you the difference between a good execution and a great execution, and can lead the conversation to a place where perfect expression becomes possible.
Featured here are various examples of where I've operated independently--leisurely when not vocationally--to refine the skills it takes to be a meaningful creative player on any turf. I am equipped not only to strategize, but to execute. Where the team is running thin, I can step up thick, pivoting to meet the needs of the project, all the way down to the elbow grease. Utilizing modern tools, fresh expertise is at the touch of a button, and in the right hands, activation is almost always within arm's reach.
With my sights still on perfection, I've settled here for competence, and hope you're able to gather where I'm at in my lifecycle, creatively, as well as where these examples fall in theirs.Â
You're still here..? By all means, have a look below.
-M@